Athenaki is a family-owned olive oil brand rooted in a generations-old grove near Athens, Greece. They produce a high-quality product, including a unique lavender infused olive oil, but without a visual identity or digital presence, they were struggling to stand out in an oversaturated market. My goal was to create a brand and website that felt premium, authentic, and distinctly Greek, something that would visually and emotionally connect with customers, while celebrating their roots and innovation.
Most olive oil brands lean on the same generic language such as “pure,” “authentic,” “extra virgin" with little to differentiate them. Athenaki needed more than just a label, they needed a compelling identity that would communicate their story, values, and one of a kind product offering in a memorable way.
I started by diving into their origin. A small grove near Athens, a family tradition, and a bold decision to infuse their oil with organic lavender. These details became the foundation of the brand strategy. I created a visual identity that honors Greek mythology and the land it comes from, pairing a stylized “A” with an olive branch to symbolize both the capital and its cultural legacy. I chose gold and deep green to reflect the elegance of ancient Greece and the earthiness of the groves.
For the website, I focused on clarity and storytelling. I designed a digital experience that’s minimal but warm, anchored in rich imagery, generous whitespace, and intuitive flows that highlight the product’s quality, the family's story, and the lavender infusion. The goal was to make the experience feel as intentional and crafted as the oil itself.
Athenaki means “small Athens”, so I wanted to create something delicate that represented Athena (the capital of Greece) and olives. The logo blends a classic capital “A” with a simplified olive branch, designed to feel timeless and emblematic. I wanted it to look like something you might see carved into stone in Athens, but also fresh enough for a modern label. The brand palette uses gold to suggest heritage and quality, and green to tie it to the natural, organic world the product comes from.
Since this was a self initiated concept, I built everything from scratch, starting with brand research into Greek iconography, ancient symbols, and color meanings. I explored how other boutique olive oil brands were presenting themselves and made a conscious effort to steer away from cliches.
I sketched and tested multiple logo directions, focusing on symbolism and simplicity. For the website, I wireframed key user flows (landing -> product discovery -> purchase) and designed a layout that told the Athenaki story while keeping the product front and center. I also explored packaging and photography styles to ensure consistency across touchpoints.
• Figma - for branding mockups, responsive web design, and layout iteration.
• Photoshop - for packaging visuals, mockups, and photography refinement.
• Illustrator - for logo design and vector asset creation.
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Try the original taste from organic Greek olives. Pure, rich, and fresh, with variety of flavors that mix well with any meal.
Offers three main Athenaki products of olive oil which you can order separate or in package.
You can order Athenaki's special lavender olive oil and/or read our recipe on how to make original Greek salad using our olive oil.